A Winning Formula For B2B Content Creation

Here are a few reasons why so much of B2B content marketing fails to achieve any significant results, and what content ideation and content creation tactics you can use to succeed.

B2B Video Best Practices and Content Ideas: KNOW THIS before creating

In this video, you’ll learn B2B video best practices that I learned over my years in B2B marketing. I go over 7 key things that will help improve your marketing videos.

They include:
0:00 – Intro
1:23 – Solving for a customer problem
3:01 – Getting your business known
3:44 – Promoting your company values
4:25 – Being authentic
5:32 – Understanding the difference between creating and capturing demand
7:04 – Being topical
8:12 – Repurposing and promoting your videos

Edelman Trust Barometer Report: https://www.edelman.com/trust/2021-trust-barometer

Nextiva Video: https://youtu.be/uj26YeNzysI

Snowflake video: https://youtu.be/vZP6NjCenkY

Benevity Giving Tuesday Video:
https://benevity.wistia.com/medias/610e4cs81q

Watch to see other videos on B2B marketing:
https://www.youtube.com/playlist?list=PLE1GvRUKVPGEgRZUSkzQX7_ufI3nqMyGX

�� Watch to see how to build a video marketing strategy by watching this playlist: https://youtu.be/xeAdRfmI_Ys

Subscribe to get more video marketing strategies and tips: https://youtu.be/xeAdRfmI_Ys

#b2bmarketing #b2bvideo #videomarketing

How B2B Wins with a Content Marketing Strategy

Senior SEO Strategist, Lyndsay Solomon, explains how the Business to Business (B2B) world will win with a strong and well thought out content marketing strategy.

To learn more about this subject matter, please visit our Content web page here: https://bit.ly/30CAdUN and read up on our Content related blog articles here: https://bit.ly/2SwdkxN.

➡️ Facebook: https://bit.ly/3hKZK4J
➡️ Instagram: https://bit.ly/3gOlBa2
➡️ LinkedIn: https://bit.ly/31JOvUD
➡️ Twitter: https://bit.ly/2EN921A

#seo #content #b2bmarketing #digitalmarketing #marketingagencynj

Episode 087 – Why outsourced B2B content creation is required

Mark Raffan is a serial entrepreneur and lover of marketing, developer of thought leadership brands, and founder of Content Callout, the B2B content marketing agency.

He is the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world).

Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world he has been referenced in Entrepreneur, Forbes, Thrive Global, and many other publications.

5 steps for you to develop your B2b Marketing Strategy

My development workshops will cover:
1. Business Strategy
2. Business Unit / Brand Strategy
3. Competitive Market & Product / Solutions Positioning
4. Targets, Sectors and Stakeholder Segmentation
5. Comms Plan. Engagement, Action and Content Production Delivery

Let’s TALK!

Direct message me to discuss how my workshops can best work for you.
#b2b #marketingstrategy