A Winning Formula For B2B Content Creation
Here are a few reasons why so much of B2B content marketing fails to achieve any significant results, and what content ideation and content creation tactics you can use to succeed.
B2B Video Best Practices and Content Ideas: KNOW THIS before creating
In this video, you’ll learn B2B video best practices that I learned over my years in B2B marketing. I go over 7 key things that will help improve your marketing videos.
0:00 – Intro
1:23 – Solving for a customer problem
3:01 – Getting your business known
3:44 – Promoting your company values
4:25 – Being authentic
5:32 – Understanding the difference between creating and capturing demand
7:04 – Being topical
8:12 – Repurposing and promoting your videos
Edelman Trust Barometer Report: https://www.edelman.com/trust/2021-trust-barometer
Nextiva Video: https://youtu.be/uj26YeNzysI
Snowflake video: https://youtu.be/vZP6NjCenkY
Benevity Giving Tuesday Video:
Watch to see other videos on B2B marketing:
Watch to see how to build a video marketing strategy by watching this playlist: https://youtu.be/xeAdRfmI_Ys
Subscribe to get more video marketing strategies and tips: https://youtu.be/xeAdRfmI_Ys
#b2bmarketing #b2bvideo #videomarketing
How B2B Wins with a Content Marketing Strategy
Senior SEO Strategist, Lyndsay Solomon, explains how the Business to Business (B2B) world will win with a strong and well thought out content marketing strategy.
To learn more about this subject matter, please visit our Content web page here: https://bit.ly/30CAdUN and read up on our Content related blog articles here: https://bit.ly/2SwdkxN.
Follow us on social:
➡️ Facebook: https://bit.ly/3hKZK4J
➡️ Instagram: https://bit.ly/3gOlBa2
➡️ LinkedIn: https://bit.ly/31JOvUD
➡️ Twitter: https://bit.ly/2EN921A
#seo #content #b2bmarketing #digitalmarketing #marketingagencynj
Episode 087 – Why outsourced B2B content creation is required
Mark Raffan is a serial entrepreneur and lover of marketing, developer of thought leadership brands, and founder of Content Callout, the B2B content marketing agency.
He is the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world).
Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world he has been referenced in Entrepreneur, Forbes, Thrive Global, and many other publications.
5 steps for you to develop your B2b Marketing Strategy
My development workshops will cover:
1. Business Strategy
2. Business Unit / Brand Strategy
3. Competitive Market & Product / Solutions Positioning
4. Targets, Sectors and Stakeholder Segmentation
5. Comms Plan. Engagement, Action and Content Production Delivery
Direct message me to discuss how my workshops can best work for you.